Birdman Speaks On Reebok & Mountain Dew Dropping Rick Ross & Lil’ Wayne Over Lyrics

From MTV:

The #1 Stunna feels so strongly about his current artists and their music that on Wednesday’s episode of “RapFix Live,” he revealed he’d considered a boycott against Mountain Dew and Reebok, when the companies dropped Wayne and Rick Ross, respectively, over controversial lyrics. (While Ross is not signed to Cash Money, he and Birdman are close friends and frequent collaborators.)

“Really, we could’ve reversed that [termination of endorsement deals] because my whole take was, ‘Since they wanna clown, I can clown and group all my people up.’ But on the respect I have for Swizz [Beatz, a Reebok partner], that’s why I didn’t clown,” Birdman told Sway. “I could’ve put all my people together and say, ‘Now my culture and my community, we’re not supportin’ y’all.’ ”

Back in April, Reebok broke off their deal with Rick Ross after he spit some lyrics on Rocko’s “U.O.E.N.O.” that conjured up images of rape for some listeners. The sneaker deal was one that hip-hop producer and Cash Money friend Swizz had helped to broker. PepsiCo.-backed Mountain Dew also severed ties with Wayne after outcry over his sexual reference to Civil Rights icon Emmett Till on Future’s “Karate Chop.”

“Does it make you be more conscious of what you say? It shouldn’t because we should be able to say what we want, man,” he reasoned. “We look at it different, but apology-wise? I don’t know about all that. It’s not nothing we’re intentionally trying to do — harm or hurt — we’re just considering ourselves. When we’re in the lab, we’re just doin’ music, not conscious of what I say might affect you or a deal.

Birdman says he wouldn’t apologize for any of his lyrics and the next time one of his artists come under fire from a corporate entity, he’s ready to flex his muscle. “Next time, we’re gonna stand up and we’re gonna shut that sh– down,” he threatened.

Most Rappers Are Lying About Their Money (Businessweek)

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I’m sitting over here laughing at the Nas part of this graph. From Businessweek (it’s better to check it out in full over there, as the graph gets interactive and in more detail).

Fresh off of Jay-Z’s new album is the track Versus, on which he chides fellow hip-hop artists and their dubious tales of extraordinary wealth: “The truth in my verses, versus, your metaphors about what your net worth is.” Like Jay-Z, we’ve long been skeptical of just how wealthy some hip-hop stars claim to be, so we created a way to separate the truly rich from the loud-mouth lyricists.

Scroll over each bar in the chart below to compare specific lyrics with data from Forbes’s “Cash Kings of Hip Hop” and “Forbes Five” reports from the same year the given artist’s wealth-related rap song was released. You’re welcome, Hova.

Rick Ross Sued Over Rolexes

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From TMZ:

Rick Ross has just been sued for being so sophisticated … he forgot to pay a nearly $90,000 bill for three Rolexes he bought last year — this according to a new lawsuit.

Johnny’s Custom Jewelry in Texas filed the suit against Ross and his company Maybach Music, claiming the rapper agreed to purchase 3 diamond Rolexes last August for a total of $89,847.50.

According to Johnny’s, the Rolexes include one 18K gold watch with 30CT of diamonds ($55,000), one 18K gold watch with 7CT of diamonds ($14,000), and one two-tone watch with 5CT of diamonds ($14,000).

Johnny’s says it held up its end of the bargain — delivering the watches as ordered — but Rick still hasn’t paid for the bling. Johnny’s wants the rapper to cough up the owed money stat, plus interest.

Rick Ross Opens Up On Failed Reebok Deal

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From MTV:

In April, Reebok severed ties with Rozay after mounting pressure from women’s rights organizations like UltraViolet, which charged that the rapper was promoting rape with a controversial lyric on Rocko’s “U.O.E.N.O.” Though Ross repeatedly expressed that was never his intention, the incident did raise questions about a rapper’s responsibility and brand endorsements.

“It most definitely was a learning situation and just for the little homeys, just something for them to take away,” Ross said, referring to his Maybach Music Group artists. “That’s what’s important to me, what they take away from it,” he added as MTV News sat down with him and his MMG crew to promote their upcoming August 6 compilation, Self Made, Vol. 3.

In related news, Rick Ross apparently bullied TMZ into filming him (I’m sure all parties were kidding):